Viewability: The Advertising Trend Of 2015
MediaPost The IAB is calling 2015 a “year of transition” as it recommends that advertisers seek 70% viewability during the year. But 2015 is more than a year of transition in terms of viewability....
View ArticleThe Most Powerful Player in Media You’ve Never Heard Of
Wall Street Journal Across the media landscape, high-stakes battles are raging over measurement. In the online world, there’s controversy over how to measure the “viewability” of ads – proof that a...
View ArticleHow Next-Generation Publishers Will Win In 2016
From new platform experiences that introduced content to untapped audiences to the floodgates opening on ad blocking, publishers are emerging from last year with some scuffs, but also stronger and...
View ArticleVertical thinking: why publishers are investing in vertical video
As Bruce Daisley, VP Europe of Twitter, touched upon at Digital Media Strategies, the proliferation of cameras has meant the world is now shifting from a horizontal to a vertical world. Speaking at...
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